Joe Six-Pack (n)
A proverbial average player who is not interested in thought-provoking game experiences and has a low tolerance for complex rules that he needs to learn.
Usage: The mind reading hamburger character an interesting concept, but do you think Joe Sixpack will really care?
Comment: Ah, Joe Sixpack. How I love you. Joe keeps us honest and kills self-indulgent design. There is room for games that Joe Sixpack won’t like, of course. Braid is my favourite example. But it’s a fairly small amount of room. I’m quite sure that Halo 3 and Call of Duty 4 did a lot more business than Braid or Ico. And there’s nothing wrong with that. Crafting a Joe-accessible entertainment experience is just as challenging as becoming an intellectual astronaut. It just works different muscles.